If you are in the market for a new or used car, the choices available to you when it comes to finding an honest and reliable auto dealer are probably bewildering, wherever you live.

You can of course narrow this choice a lot if you have a certain make of car in mind. But many people like to shop around the different auto manufacturers offerings, especially in a tight economy. A car is major purchase after all.

Not all auto dealers are created the same. A certain auto dealer may have a very swanky looking lot, and offer all kinds of inducements to get you into the showroom, but this is guarantee that he or she is really going to give you the best price on the car you are interested in.

Word of mouth is especially helpful when looking for a reliable and honest auto dealer. Ask around amongst your family, friends and colleagues to see if they can recommend an auto dealer they have been pleased with, or even if one has disappointed them.

There is also the internet of course. There are a number of good websites that offer reviews and comments about local businesses that are written and submitted by members of the general public about a certain local business or service. As these reviews are usually unpaid and voluntary, the content is usually more informative and unbiased than the "testimonials" posted on an auto dealer's website. These testimonials are often paid for, and some are even made up all together.

Buying a car or truck, whether it is new or used is a big financial commitment. Taking the time to do a little research before you head out for a day of car shopping can save you a lot of time, trouble and money down the line.